- APID
- 13757
- ORCID
- 0000-0002-5367-4725
- Scopus
- 57191193565
- Google Scholar
- Scholar profile
- Location
- India, Maharshtra, India
- Expertise
- Marketing Management
- Areas of interest
- Consumer Behaviour,Marketing Management,Social Sciences
- Member since
- October 2026
Biography
Dr. Vijay Ganpat Dhamore is a Professor at the School of Management, Ajeenkya D. Y. Patil University (ADYPU), Pune, India, with over 20 years of experience in management education. His areas of academic interest include Marketing Management, Business Research, Consumer Behaviour, Digital Marketing, E-commerce, and Data Analysis.
He has contributed to research and scholarly publications in areas such as customer engagement, online consumer behaviour, strategic e-learning, artificial intelligence in marketing, and mobile learning in higher education. His research contributions include Scopus-indexed journal publications and book chapters. He has also contributed to academic quality assurance through NAAC and NBA-related activities, curriculum development under the National Education Policy (NEP) 2020, student placements, examination coordination, and PhD-related academic activities.
Dr. Dhamore is committed to integrating industry-relevant knowledge, research-based teaching, and emerging technologies into management education. In recognition of his contribution to teaching, he received the Best Teacher Award at Founders Day 2025, conferred by the Chairman of the Ajeenkya D. Y. Patil Group, Pune.
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Sign inPublications
- Customer Engagement in E-tailing: Antecedents, Outcomes and Implications
- Determinants of Online Consumer Buying Behaviour in the Digital Commerce Era: Evidence from Pune City, India
- Factors Influencing Customer Satisfaction in Online Shopping Attributes and Loyalty: Moderating Effects of E-commerce Experience
- Impact of Covid-19: Role of Strategic E-Learning System 2021/2022 · ECS Transactions
- Mobile Learning and Digital Tools Effectiveness in Higher Education System in India
- The Impact of Sustainability and Digital Marketing on Consumer Behaviour, Brand Loyalty, and Purchase Intentions with Special Reference to Pune City, India